This FIFA stuff is the most radical story in the history of sport.
Earlier this month we teamed up with an online publication for which I’ve had growing respect over a number of years – SportingIntelligence.com.
A compression wear brand telling adidas what to do? Surely not…..
In the FIFA Presidential ‘race’, Sepp says he doesn’t need a manifesto….
Time after time, you’ve heard me bang on about the power of sport, so I’m delighted to reflect some positive news that has the IOC seemingly at its core.
A funny thing happened in ‘sports-land’ last week; an international sports federation leader didn’t think he was accountable to the billions his organisation serves.
I am regularly told not to focus on the negatives with these Watercooler pieces and rather highlight positives that reflect the positive emotion, power and benefits of sport. As much as I agree with the notion, it’s hard to move past the relentless tales of bollocks that the business of sport tends to throw up. I say business because one tends to find that behind most contentious issues lies money. This one is no different.
It’s been a busy but productive week!