I want to take a moment to extol the virtues of one of my country’s national teams – the Matildas, the women’s football team and especially its co-captain, Lisa De Vanna.
While football and FIFA have grabbed most of the world headlines in recent weeks when it comes to shonky sports administration, there has been another story bubbling away which is also big, also worrying, and yet another example where a sponsor has so far been left wanting.
There are rumours emerging which support something that’s been gnawing away at me for the last couple of weeks. Is Sepp Blatter’s ‘resignation’ as FIFA President the biggest smokescreen ever? The man has deceived us all before, what’s to stop him doing it again?
One of the first questions I am asked in relation to my interest in, and advocacy of, good governance and sportsmanship is whether we’re doing it as a branding exercise for my company, SKINS.
This FIFA stuff is the most radical story in the history of sport.
Earlier this month we teamed up with an online publication for which I’ve had growing respect over a number of years – SportingIntelligence.com.
A compression wear brand telling adidas what to do? Surely not…..
In the FIFA Presidential ‘race’, Sepp says he doesn’t need a manifesto….