Sponsor Walks, or Sponsor Pushed?

13 July 2017 Comments 0

It was interesting to read that long-time FIFA sponsor, McDonald’s, is thinking about walking away from its sponsorship of the World Cup that is roughly thought to be valued at $300-$400 million every four years. It comes on top of McDonald’s ending their 41-year relationship with the Olympic Movement recently also.

Read More

Against the Odds

3 July 2017 Comments 1

Everyone loves a ‘feel good’ moment – and I’ve got two today.

Read More