SKINS Water-Cooler

Last week I had the opportunity to speak on the theme of ‘trust in sport’ at the Mumbrella Sports Marketing summit in Sydney. One of the areas that I talked about was the role of brands in supporting organisations or activities that align with their values. I said that one of the issues that I find disappointing about some other brands is their willingness to just sit on the sidelines when it comes to something that matters.

My word, FIFA picks them, don’t they?

You all know my thoughts about the recent ball tampering scandal in Aussie cricket. I wrote about it here; as well as for Huff Post.

A hot topic that has struck me in the short time I’ve been in Sydney is the issue of stadiums.

Wow. What was the ‘leadership group’ of the Australian cricket team thinking? What planet did they come down from where they thought any part of what they were involved in was actually appropriate?

Three years ago, I went to Doha to look at what all the fuss was about for myself when it came to workers’ conditions in Qatar.

I have to admit I am really into the Winter Olympics. It’s a bit strange in light of growing up in Australia, the driest continent on earth, surrounded by ocean and beautiful beaches, blessed with pretty good weather and lots of sunshine, the Winter Olympics have, in a weird way, always been front of mind every four years.

Excuse the radio silence in January! I’d love to say it was because I was having a long break, whizzing down some ski slopes somewhere, or even back in Australia taking in the cricket and the tennis, but no – it’s been work. Quite a lot is happening and I’ll be happy to share more about that later in the year.

It’s been another big year in sport – unfortunately, for as much as the bad things as the good.

Two months ago I wrote about how Qatar could start to improve their battered image in the world. The battering started with the awarding of the 2022 World Cup to them seven years ago, and hasn’t let up.

You don’t need to be a rocket scientist to know that the gender pay gap is no more apparent than in the world of sport.

About seven years ago, the wife of the former Emir of Qatar wowed a global audience when presenting her country’s bid to host the 2022 World Cup with a simple question along the lines of ‘When will it be the right time for the Middle East to host the World Cup?’

You can’t be in Australia and not be aware of the marriage equality survey that’s currently underway.

As I am regularly and frequently in England, I am familiar with the frustration of supporters of clubs such as Blackpool, Leyton Orient and Coventry City to name a few.

Is this so-called ‘fight of the century’ really a fight, or is more of a farce?

I think the whole world is sick of elections – that is, that part of the world that holds them! But there’s one important one in sport coming up later this year that I want to write about. Already, the campaigning has started.

Earlier in the year, I wrote about a wonderful woman we’ve been working with, Kristen Worley.

It was interesting to read that long-time FIFA sponsor, McDonald’s, is thinking about walking away from its sponsorship of the World Cup that is roughly thought to be valued at $300-$400 million every four years. It comes on top of McDonald’s ending their 41-year relationship with the Olympic Movement recently also.

Everyone loves a ‘feel good’ moment – and I’ve got two today.