Recently the CEO of Under Armour, Kevin Plank, came under fire because of his lavish praise of US President, Donald Trump.
Some of his sponsored athletes and other ambassadors, such as ballet dancer Misty Copeland and actor Dwayne ‘The Rock’ Johnson, were not impressed. Just as Plank spoke out, so did they – making their views known privately to him and via social media.
As regular readers of Watercooler will know, at SKINS we think you’ve not only got to have brand values, but you’ve got to live up to them. That’s what we work hard to do.
Everyone is entitled to their opinion and their values. But we do say this.
If you don’t share our values, don’t buy our products.
If you do think the way we do, then please rise-up with us.
Let’s make the whole world great again by building bridges, not walls.