When ‘sticking to your knitting’ is not necessarily the best thing to do

11 July 2018 Comments 0

Last week I had the opportunity to speak on the theme of ‘trust in sport’ at the Mumbrella Sports Marketing summit in Sydney. One of the areas that I talked about was the role of brands in supporting organisations or activities that align with their values. I said that one of the issues that I find disappointing about some other brands is their willingness to just sit on the sidelines when it comes to something that matters.

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