If you’ve read my previous blogs (mostly here) and search ‘Nike’, you will know that I have been one of the first out of the blocks to criticise them in the past. And rightly so as part of the elite corporate sportswear companies that keep the Olympic and other sporting bodies ticking in the manner to which they have become accustomed.
While football and FIFA have grabbed most of the world headlines in recent weeks when it comes to shonky sports administration, there has been another story bubbling away which is also big, also worrying, and yet another example where a sponsor has so far been left wanting.
Today, I’m highlighting two of my favourite all-time athletes who make the list for that reason alone. They were both the best in their distances. Their careers also largely coincided at the Olympic Games.
As some of my blogs already in this series has shown, it’s challenging enough to be a favourite for a race, or for an athlete to be so finally tuned to peaking at the right time to achieve a personal best. What must it be like for those favourite to win before their home crowd?
I had an interesting experience towards the end of last year. It occurred when I visited the CEO of a prominent local sporting team to brief them about SKINS (then) forthcoming social marketing campaign around supporting LGBT individuals in the sporting environment, known as #RainbowLaces.